 | NEW - Different color from previous design.
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 | ALL NEW - Parts are not interchangeable with previous design.
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 | EXCLUSIVE - Imported product.
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 | UNMATCHED - Almost as good as the competition.
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 | FOOLPROOF OPERATION - No provision for adjustments.
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 | ADVANCED DESIGN - The advertising agency doesn't understand it.
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 | IT'S HERE AT LAST - Rush job. Nobody knew it was coming.
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 | FIELD TESTED - Manufacturer lacks test equipment.
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 | HIGH ACCURACY - Unit on which all parts fit.
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 | FUTURISTIC - No other reason why it looks the way it does.
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 | REDESIGNED - Previous flaws fixed - we hope.
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 | DIRECT SALES ONLY - Factory had a big argument with distributor.
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 | YEARS OF DEVELOPMENT - We finally got one to work.
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 | BREAKTHROUGH - We finally figured out a use for it.
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 | MAINTENANCE FREE - Impossible to fix.
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 | MEETS ALL STANDARDS - Ours, not yours.
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 | SOLID-STATE - Heavy as bricks.
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 | HIGH RELIABILITY - We made it work long enough to ship it. |